Build Your Practice ™
THE 8 WEEK ONLINE PROGRAMME FOR GRADUATES
With Shane Pearson – Award Winning ICF Certified Coach, Certified Nutritional Therapist
Build Your Practice™ – Create a Thriving, Aligned Business and Attract Your Ideal Clients
You’ve worked hard to qualify as a Nutrition & Health Coach or a Nutritional Therapist — now it’s time to turn that achievement into a thriving practice with the right clients, and a clear plan to grow.
For many graduates, the period after training can be exciting but also a little overwhelming. Without a clear plan, it’s easy to waste time, spend money in the wrong places, or feel paralysed by too many options — losing valuable momentum before you’ve really begun.
This advanced-level training programme is designed to change that.
Format
- 8 weekly, 2-hour live group coaching & mentoring sessions via Zoom – Interactive, small-group calls combining teaching, live coaching, and tailored feedback to keep you progressing every week.
- Small group format (maximum 12 participants) – Ensures high interaction, personalised feedback, and the opportunity to learn from others’ experiences.
- Between-session lessons and challenges – Practical tools, guided exercises, and clear action steps to help you apply what you’ve learned and build momentum week by week.
About Shane Pearson – Programme Leader & Mentor
Shane Pearson is an award winning ICF Certified Coach and Certified Nutritional Therapist with nearly two decades of experience in coaching and facilitating positive, lasting change.
A recognised thought leader in behavioural change, Shane has helped many health and wellness practitioners — including Nutritional Therapists and Nutrition & Health Coaches — to grow successful, sustainable businesses. Known for combining clear, practical strategies with empowering personal support, he helps practitioners gain the clarity, confidence, and structure they need to thrive.
Alongside his private coaching and mentoring work, Shane delivers high-impact workshops, masterclasses, and training programmes for organisations such as the UK & International Health Coaching Association (UKIHCA), where his sessions consistently receive outstanding feedback.
Shane’s unique approach blends evidence-based coaching, NLP, and mindset techniques with deep experience in health and wellness — ensuring clients are not only equipped with effective business strategies, but also with the mindset and resilience to implement them.
WHY IS THIS DIFFERENT?
Many new or early-stage practitioners try to piece together their business on their own —often pulling advice from multiple sources, investing in courses that don’t match their needs, or relying on trial and error. This programme is different because:
- It’s designed specifically for Nutritional Therapists and Nutrition & Health Coaches — every example, strategy, and exercise is tailored to your profession.
- You’re working with a coach who understands both the business side and the human side of building a practice, so the process feels clear and achievable.
- It’s a small-group, high-contact experience — you’ll get direct feedback and mentoring, not just generic information.
- It provides a clear, structured path to follow so you know exactly what to work on and in what order.
By the end of the programme, you’ll have:
- Clarity on your direction and next steps
- Confidence in what you offer and how to present it
- Strategy for attracting and enrolling the right clients
- Support to follow through and keep momentum going.
SEE FULL COURSE DETAILS BELOW
Start Date: January 21st
Course length and cost:
This course will be completed over 8 consecutive weeks from 21st January to 11th March 2026, see dates for each module below in course breakdown.
Time: 7:00 – 9:00pm
Sessions will be recorded if missed live – live attendance is strongly recommended- but not a necessity.
Valued at €599
IINH Graduates: €350
With Alumni Hub Subscription: €299
Registration for build your practice- January is now closed.
We’d love to stay in touch! Please complete the form below to be the first to hear about the next Build Your Practice course dates.
Course Outline
Discover the eight week roadmap that sets you up for business success.
Week 1 - Own your story - 21st January 7:00-9:00pm
- Explore your strengths, skills, and lived experiences that shape who you are as a practitioner.
- Identify the value you bring to clients beyond your qualifications.
- Begin shaping your professional identity and positioning.
Week 2 - Nail your niche - 28th January 7:00-9:00pm
- Pinpoint your ideal clients and the problems you can best help them solve.
- Learn how to avoid the “try to help everyone” trap.
- Test your niche for clarity, viability, and fit.
Week 3 - KNOW THY CLIENT - 4th February 7:00-9:00pm
- Get clear on your ideal client’s current struggles, desires, and motivations.
- Learn how to speak directly to them in language they understand.
- Begin building your ideal client profile for future marketing and offer creation.
Week 4 - Identify your unique methodology - 11th February 7:00-9:00pm
- Define your personal approach to helping clients achieve results.
- Turn your process into a simple, repeatable framework that inspires confidence.
- Learn how to position your methodology as a point of difference.
Week 5 – Craft Your Irresistible Offer - 18th February 7:00-9:00pm
- Design a results-focused package that meets client needs and communicates value clearly.
- Link your offer to your unique methodology.
- Ensure your offer solves a problem your clients are motivated to fix.
Week 6 – Present and Price Your Offer with Confidence - 25th february 7:00-9:00pm
- Choose the right format, duration, and delivery style for your offer.
- Price confidently based on value and results, not just hours.
- Position your packages for both impact and profitability.
Week 7 – Marketing Mindset & Strategy - 4th March 7:00-9:00pm
- Identify the marketing activities that suit your style and connect with your ideal clients.
- Learn how to create consistent visibility without burnout.
- Understand how to turn interest into conversations.
Week 8 – Selling Without Selling - 11th march 7:00-9:00pm
- Learn a comfortable, ethical process for enrolling clients.
- Handle common objections with confidence and empathy.
- Bring all elements of your roadmap together into a clear next-steps action plan.
